Privacy Policy

Date Posted:  February 26, 2019

Lundberg Webb, LLC., doing business as Backbook (“Backbook”) is committed to protecting your privacy. This Privacy Policy (“Policy”) applies to those who visit the website owned and operated by Backbook, as well as users of our Service(s). This Privacy Policy describes how Backbook collects, uses, shares and secures the personal information you provide (“Your Data”). It also describes your choices regarding use, access and correction of your personal information. The use of information collected through our Service(s) shall be limited to the purpose of providing the service for which the Customer has engaged Backbook. The capitalized terms used in this Policy but not defined herein shall have the same meaning as defined in our Terms of Service at of Service (“Terms”).

If you have questions or complaints regarding our privacy policy or practices, please contact us at


How Do We Collect, Use and Share Your Personal Information and Other Information?




We may collect the following personal information from you within the Website:

  • Contact Information, such as name, email address, mailing address, or phone number;

  • Information about your business, such as company name, company size, address, and business type


We may collect the following personal information from you when you use our Service(s):

  • Contact Information, such as name, email address, mailing address, IP address, geographic location, or phone number;

  • Billing Information, such as credit card number and billing address;

  • Unique Identifiers, such as username, account number or password;

  • Vendor relationships, such as vendor company name, e-mail address, phone number, physical address, vendor contact name, customer number, and billing information;

  • Name and e-mail address when you provide feedback from the Service




We may use the personal information collected from within the Websites or when you use the Service to:

  • Provide you with the Service;

  • Send you communication from or about the Service;

  • Assess the needs of your business to determine or suggest suitable services;

  • Send you requested service information;

  • Respond to customer service requests;

  • Administer your account;

  • Send you promotional and marketing communications;

  • Respond to your questions and concerns;

  • Facilitate your transactions with other users when you use our Service.


When you provide us with personal information about your contacts we will only use this information for the specific reason for which it is provided.



Except as outlined in this Policy, your personal information will never be sold to or shared with other companies or organizations for commercial purposes or otherwise. We may transfer personal information to our subcontractors that help us provide our Service(s). Transfers to subsequent third parties are covered by the service agreements with our subcontractors. Such subcontractors may include third-party payment processors who process your credit card and other payment information for Backbook but are otherwise not permitted to store, retain or use such information.

Correction or Removal of Personal Information

If you believe that one of your contacts has provided us with your personal information and you would like to request that it be removed from our database, please contact us at

Retention of Personal Information


We retain personal information we process for as long as an Account is active or as needed to provide the Service. If you wish to terminate your Account or request that we no longer use Your Data, please contact us at We will retain Your Data as necessary to comply with our legal obligations, maintain accurate financial and other records, resolve disputes, and enforce our agreements. We may delete all Your Data on the expiry of 30 days after the termination of your Subscription Term, except as otherwise prohibited by applicable law.

Processing Personal Information

As the processors of personal information on behalf of our customers, we follow their instructions with respect to the information they control to the extent consistent with the functionality of our Service. In doing so, we implement technical, physical and administrative measures against unauthorized processing of such information and against loss, destruction of, or damage to, personal information as more fully described under the section below entitled, “Protection of Information”.

Aggregate & Anonymized Data


We may access, reproduce, sell, publicize, or otherwise make use of Customer Data with the following removed: personally identifiable information and the names and addresses of Customer and any of its Users in any way and in our sole discretion.


Mobile Applications

When you download, install and use our Mobile Applications, we automatically collect information on the type of device you use, operating system version, and the device identifier (or “UDID”).

We use mobile analytics software to allow us to better understand the functionality of our Mobile Application on your mobile or handheld device. This Mobile Application may record information such as how often you use the Mobile Application, the events that occur within the Mobile Application, aggregated usage, performance data, and where the Mobile Application was downloaded from. We do not link the information we store within the analytics software to any personally identifiable information you submit within the Mobile Application.



Backbook uses third party software for analytics. All metrics information collected from your usage of the Service(s) shall be transmitted to analytics provider. This information is then used to evaluate how users use Backbook, and to compile statistical reports on activity for us. We further use the same statistical analytics tool to track or to collect your Personally Identifiable Information (PII). We will use this information in order to maintain, enhance, or add to the functionality of the Service(s) and to personalize the experience for you. Aggregated information and analysis may be made public where desired by Backbook. Third party analytics software will not share your PII or associate your PII with any other data held by them.

Use of Cookies

When you use our Websites or Service(s), we may store some information on your computer. This information will be in the form of a “cookie” or similar file/technologies. Cookies are small pieces of information stored on your hard drive, not on the Backbook website. We do not use cookies to spy on you or otherwise invade your privacy. They cannot invade your hard drive and steal information. We use cookies to help you navigate the Websites and Service as easily as possible, and to remember information about your current session. These are the Session Cookies and they are removed from your system when you close the web browser or turn off the computer. You must enable cookies on your web browser to use the Service.


Essential Cookies: These cookies are essential for the basic functionalities offered by the Service(s). These class of cookies helps in keeping a user logged in to the Service and remember relevant information when they return to the Service. These cookies are essential for the basic functionalities offered by the Service. These class of cookies helps in keeping a user logged in to the Service and remember relevant information when they return to the Service.


Insight Cookies: These are used for tracking the user activities within the Service, which in turn helps us in improving your user experience.


Clear Gifs and Log Files


We and our third party partners use technologies such as web beacons in analyzing trends, administering the website, tracking users’ movements around the site, and gathering demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis.


As is true of most websites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We link this automatically collected data to other information we collect about you.


Do Not Track. Do Not Track (“DNT”) is an optional browser setting that allows you to express your preferences regarding tracking by advertisers and other third parties. We do not use technology that recognizes DNT signals from your web browser.


Communications from the Websites


We may use your email address to send our newsletters, and/or marketing communications. If you no longer wish to receive these communications, you can opt out by following the instructions contained in the emails you receive or by contacting us at


We will send you announcements related to the Service(s) on occasions when it is necessary to do so. For instance, if our Service(s) is temporarily suspended for maintenance, we might send you an email. Generally, you may not opt-out of communications which are not promotional in nature. If you do not wish to receive them, you may deactivate your Account.


Protection of Information


The Websites and Service have industry standard security measures in place to protect against the loss, misuse, and alteration of the information under our control. When you provide us with sensitive information (such as credit card information or login credentials), we will encrypt that information via Secure Socket Layer (SSL).


While there is no such thing as “perfect security” on the Internet, we take all reasonable steps to ensure the safety of your personal information. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Websites or via the Service(s) and any transmission is at your own risk. Once we receive your personal information, we will use strict procedures and security features to try to prevent unauthorized access.


Additionally, you retain all rights of ownership to your personal data we collect. Except as set forth herein under sections elaborating on use of your personal information above and legal disclosure below we will not sell or share your personal data with any third parties or use your personal data to compete with you.




We post customer testimonials on our Websites which may contain personal information. Prior to posting the testimonial, we obtain the customer's consent to post their name along with their testimonial. If you want your testimonial removed, please contact us at

Corrections and Updates


Upon request Backbook will provide you with information about whether we hold any of your personal information. To request this information please contact us at


We allow users of the Service(s) or Website to update or modify their information by contacting us at We seek to respond to requests for access or modification as soon as possible and within reasonable time frame.


Children's Personal Information


Backbook does not knowingly collect any personal information from children under the age of 13. If you are under the age of 13, please do not submit any personal information through our Websites or Service.



Amendments to this Policy will be posted to this URL and will be effective when posted. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Website prior to the change becoming effective. You should frequently visit this Policy to check for amendments. Your continued use of this Websites or the Service following the posting of any amendment, modification, or change to this Policy shall constitute your acceptance of the amendments to this Policy. You can choose to discontinue use of the Websites or Service, if you do not accept the terms of this Policy, or any modified version of this Policy.


Legal Disclosure

We reserve the right to disclose your personal data as required by applicable law, in response to lawful requests by public authorities, including meeting national security or law enforcement requirements and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or other legal process served on us.

In the event Backbook goes through a business transition, such as a merger or acquisition by another company, or sale of all or a portion of its assets, your user account and personal data will likely be among the assets transferred. You will be notified via and via a prominent notice on our Websites of any such change in ownership or control. We may also disclose your personal information to any other third party with your prior consent.

Contacting Backbook


If you have any questions about this privacy policy or your dealings with the Backbook, you can contact us at or via postal mail at Lundberg Webb, LLC d/b/a Backbook 825 Nicollet Mall, Suite 1510, Minneapolis, MN 55402.


825 Nicollet Mall

Suite 1510

Minneapolis, MN 55402


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